Google Analytics is the most popular and intuitive web analytics tool available today. This training course is aimed at internet marketers, PR departments and content creators and focuses on teaching delegates the GA user interface, how to finding data efficiently and how to interpret the results.
How Google Analytics Works
High level overview
Key Google Analytics Reports
Where do visitors come from? Which referrers, campaigns, emails
What are visitors doing on the site? The key touch points?
What products are visitors buying and from which referrers?
Using the Results
Understanding Goals & Funnel Paths
Using Filters & Profiles
Establishing Max. CPCs
Other Useful Data (web design parameters, geo location, etc.)