This one-day, hands-on course will help you to improve the quality and impact of your infographics. You will learn advanced data visualisation techniques through practical exercises and a series of discussions. Drawing upon examples of cutting-edge data visualisations and storytelling projects you will gain expert advice on how to turn raw data into visualisations that are impactful, simple and persuasive. On completion of the course, you will be able to identify your audience, and tone of voice; choose the correct heading and plan your infographic content effectively; use design tools to make engaging data visualisations; know when to use adaptive design; know when to make your visualisations interactive; use the right emotion to make your infographics more engaging; understand what gets share, and why; work with data you have brought to the session.
Introduction to Data Visualisation
Show dont tell: visual content psychology
The importance of impact: what we mean by "sweet spot"; what are you telling me, why now and why this way?
The vital significance of headlines: unsuitable titles
Timeliness, relevance, exclusivity and its significance
Data Visualisation Case Studies & Examples
Evaluate examples of the cutting edge of data visualisation and interactive storytelling
How audiences consume data
Fast dos and donts: benefit of a reduced colour palette, fewer words more readers, knowing when to stop
Producing Data Visualisations
Waterfall vs Agile methodologies
Diving thirds, the hero stat and what colours mean
Why the five act play is the perfect structure for your infographic