Professional Copywriting

The words you use to promote your business, product or service can have a real impact on prospective customers. This one-day course teaches the techniques used by professional writers in the marketing and advertising fields to persuade and convince their audience, on the web or in traditional media. Bring examples of your own work along to the session and have them critiqued by your tutor, a former advertising creative director, and improve them on the spot!

Understanding your audience

Creating a clear sense of corporate identity

Writing effective headlines and taglines

Connecting words and pictures

Writing for different media

Dates

Bristol

Thursday 20 to Thursday 20 July 2017

£345

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London Central

Tuesday 12 to Tuesday 12 September 2017

£345

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London Greenwich

Monday 18 to Monday 18 September 2017

£345

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Bristol

Tuesday 17 to Tuesday 17 October 2017

£345

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London Greenwich

Thursday 09 to Thursday 09 November 2017

£345

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